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We definitely take pride any time locals get national attention. So after BlackBook sat down with Aramis Lorie, Barbara Basti and Jake Jefferson — better known as the people behind the Poplife brand — we definitely feel like we’re standing a bit taller.
The Q&A, written by freelancer John Hood (who also writes for us on occasion), doesn’t exactly reveal anything the New Times hasn’t written before about the crew, but its still a nice read and puts things into perspective on how influential the brand itself has become in Miami.
Don’t believe us? Here is just a bit of what is highlighted by the piece:
Together, the current threesome have devised some of the mostincredible evenings in Miami, from bringing in record labels Fool’s
Gold and Ghostly International during the town’s much-heralded Winter
Music Conference to one-offs with everyone from Calvin Harris to Black
Moth Super Rainbow.
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