Audio By Carbonatix
LeBron James helped turn Miami, a pretty solid football town, into a major basketball loving city almost over night, but can he get people interested in the University of Miami men’s basketball team? The Heat superstar has inked a sponsorship deal with the Hurricanes team, and next season the team will be wearing LeBron-branded gear according to The Sun-Sentinel.
UM already wears Nike gear, so carrying the extra LeBron lion logo on their gear isn’t that much of a surprise. LeBron’s brand has also sponsored Ohio State’s basketball team since 2007. His brand will also start sponsoring Kentucky’s team next year.
Of course, people historically care about Buckeyes and Wildcats hoops, while the Hurricanes basketball team has lagged in both accomplishment and attention behind the school’s football and basketball team. Maybe a little attention from LeBron can change all of that.
This isn’t the first time James has been involved with the team either. He was on campus last August and participated in a scrimmage with players.
When news happens, Miami New Times is there —
Your support strengthens our coverage.
We’re aiming to raise $30,000 by December 31, so we can continue covering what matters most to you. If Miami New Times matters to you, please take action and contribute today, so when news happens, our reporters can be there.
Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.
