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Just when we thought we could forever forget Mike “the Situation” Sorrentino, a lawsuit filed in Miami-Dade court this week presents us with the painful situation of having to remember or care about whatever the Jersey Shore star’s life has become.
Last year, Sorrentino teamed with a clothing company to produce his own line of “couture clothing” under the name Dilligaf — an acronym for “Do I look like I give a fuck.” Now the company is suing the reality star for failing to promote or wear his own line.
A 2010 press release heralding the collaboration announced the collection as “a couture line of high-quality wearable art for the controversially irreverent clothing line.” The line included “T-shirts, sweatshirts, and accessories, featuring his own fresh artwork and the brand’s signature and obscure acronym, Dilligaf.”
Because clearly, when people watch Jersey Shore, they think to themselves, Man, I’d really like to dress like a guido. Such sartorial elegance and grace.
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Most sane people could have seen this as a disaster from the start, but it took Dilligaf USA nearly a year to realize that getting into a business situation with Sorrentino wasn’t the smartest idea.
In the suit, Dilligaf claims Sorrentino failed to show up to photo shoots and promotional appearances and then signed similar contracts with competing companies.
Dilligaf is seeking damages related to the cost of producing and promoting the line, as well as lost profits, from both Sorrentino and his management company.
Meanwhile, Dilligaf’s homepage still prominently features a picture of Sorrentino on its homepage.
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